{"id":4844,"date":"2021-07-27T08:43:56","date_gmt":"2021-07-27T06:43:56","guid":{"rendered":"https:\/\/www.hartmann-consultants.com\/?page_id=4844"},"modified":"2024-02-28T12:43:16","modified_gmt":"2024-02-28T11:43:16","slug":"shift-summer-2021","status":"publish","type":"page","link":"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/","title":{"rendered":"SHIFT Summer 2021"},"content":{"rendered":"<article class=\"post_use_as_teaser post_layout_teaser-16col post_layout_text-image-left aktuelles type-aktuelles status-draft has-post-thumbnail hentry category-allgemein post_layout_has-flash-bubbleXXXXXX\"><br \/><div class=\"left-col\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/ash-edmonds-0aWZdK8nK2I-unsplash.jpg\" alt=\"\"\/><div class=\"cta-wrapper\"><cta class=\"cta color-coral open-login-form\"\" href=\"\" target=\"\" data-tr-id=\"\">Get your VIP-Ticket<\/cta><div class=\"\"><form name=\"login-shift\" id=\"login-shift\" action=\"https:\/\/www.hartmann-consultants.com\/wp-login.php\" method=\"post\"><p class=\"login-username\">\n\t\t\t\t<label for=\"user_login\">Benutzername<\/label>\n\t\t\t\t<input type=\"text\" name=\"log\" id=\"user_login\" autocomplete=\"username\" class=\"input\" value=\"\" size=\"20\" \/>\n\t\t\t<\/p><p class=\"login-password\">\n\t\t\t\t<label for=\"user_pass\">Passwort<\/label>\n\t\t\t\t<input type=\"password\" name=\"pwd\" id=\"user_pass\" autocomplete=\"current-password\" spellcheck=\"false\" class=\"input\" value=\"\" size=\"20\" \/>\n\t\t\t<\/p><p class=\"login-submit\">\n\t\t\t\t<input type=\"submit\" name=\"wp-submit\" id=\"submit-coral\" class=\"button button-primary\" value=\"VIP-Ticket bestellen\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"redirect_to\" value=\"https:\/\/www.hartmann-consultants.com\/veranstaltung\/registrierung-shift-summer-2021\/\" \/>\n\t\t\t<\/p><\/form><\/div><cta class=\"cta color-coral\" href=\"https:\/\/ticketareo.de\/event\/13788\/\" target=\"_blank\" data-tr-id=\"shift-04-2021-book-now\">Buy your Ticket<\/cta><\/div>\n<h2>Speakers<\/h2>\n<ul class=\"speakers XXXno-link\">\n<li><a href=\"#speaker-carl_kuhn\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/carl_kuhn_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Carl Kuhn<\/h4>\n<p><a href=\"#speaker-carl_kuhn\" rel=\"lightbox\" data-lightbox-type=\"inline\">Head of esports<br \/>Jung von Matt Sports<\/a><\/p>\n<\/li>\n<li><a href=\"#speaker-carsten_keller\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/carsten_keller_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Dr. Carsten Keller<\/h4>\n<p><a href=\"#speaker-carsten_keller\" rel=\"lightbox\" data-lightbox-type=\"inline\">VP Direct-to-Consumer<br \/>Zalando<\/a><\/p>\n<\/li>\n<li><a href=\"#speaker-marc_schumacher\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/marc_schumacher_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Dr. Marc Schumacher<\/h4>\n<p><a href=\"#speaker-marc_schumacher\" rel=\"lightbox\" data-lightbox-type=\"inline\">Chief Programming Officer &amp; Moderator<\/a><\/p>\n<\/li>\n<li><a href=\"#speaker-charlotte_parnack\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/charlotte_parnack_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Charlotte Parnack<\/h4>\n<p><a href=\"#speaker-charlotte_parnack\" rel=\"lightbox\" data-lightbox-type=\"inline\">Ressortleitung Wirtschaft<br \/>DIE ZEIT<\/a><\/p>\n<\/li>\n<li><a href=\"#speaker-chris_sanderson\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/chris_sanderson_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Chris Sanderson<\/h4>\n<p><a href=\"#speaker-chris_sanderson\" rel=\"lightbox\" data-lightbox-type=\"inline\">Co-Founder<br \/>The Future Laboratory<\/a><\/p>\n<\/li>\n<li><a href=\"#speaker-christoph_maeschig\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/christoph_maeschig_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Christoph M\u00e4schig<\/h4>\n<p><a href=\"#speaker-christoph_maeschig\" rel=\"lightbox\" data-lightbox-type=\"inline\">Managing Director &amp; Co-Founder<br \/>Nerdindustries<\/a><\/p>\n<\/li>\n<li><a href=\"#speaker-karsten_mayer\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/karsten_mayer_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Karsten Mayer<\/h4>\n<p><a href=\"#speaker-karsten_mayer\" rel=\"lightbox\" data-lightbox-type=\"inline\">Head of Marketing Communications Digitalization<br \/>Mercedes Benz AG<\/a><\/p>\n<\/li>\n<li><a href=\"#speaker-marcus_meyer\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/marcus_meyer_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Dr. Marcus Meyer<\/h4>\n<p><a href=\"#speaker-marcus_meyer\" rel=\"lightbox\" data-lightbox-type=\"inline\">CEO Central &amp; Northern Europe<br \/>Lacoste<\/a><\/p>\n<\/li>\n<li><a href=\"#speaker-annette_hamann\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/annette_hamann_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Dr. Annette Hamann<\/h4>\n<p><a href=\"#speaker-annette_hamann\" rel=\"lightbox\" data-lightbox-type=\"inline\">CIO &amp; Managing Director BSS IT<br \/>Beiersdorf<\/a><\/p>\n<\/li>\n<li><a href=\"#speaker-mathias_keswani\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/mathias_keswani_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Mathias Keswani<\/h4>\n<p><a href=\"#speaker-mathias_keswani\" rel=\"lightbox\" data-lightbox-type=\"inline\">CEO &amp; Founder<br \/>Nerdindustries<\/a><\/p>\n<\/li>\n<li><a href=\"#speaker-matt_marcotte\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/matt_marcotte_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Matt Marcotte<\/h4>\n<p><a href=\"#speaker-matt_marcotte\" rel=\"lightbox\" data-lightbox-type=\"inline\">Global Head of Retail and Consumer Goods Strategy<br \/>Salesforce<\/a><\/p>\n<\/li>\n<li><a href=\"#speaker-prof_kirchgeorg\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/prof_kirchgeorg_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Prof. Dr. Manfred Kirchgeorg<\/h4>\n<p><a href=\"#speaker-prof_kirchgeorg\" rel=\"lightbox\" data-lightbox-type=\"inline\">Professor<br \/>HHL, Leipzig Graduate School of Management<\/a><\/p>\n<\/li>\n<li><a href=\"#speaker-robert_zitzmann\" rel=\"lightbox\" data-lightbox-type=\"inline\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/robert_zitzmann_bw_300.jpg\" alt=\"alt\" height=\"300\"\/><br \/><\/a><br \/>\n<h4>Robert Zitzmann<\/h4>\n<p><a href=\"#speaker-2\" rel=\"lightbox\" data-lightbox-type=\"inline\">Managing Partner<br \/>Jung von Matt Sports<\/a><\/p>\n<\/li>\n<\/ul>\n<h2>Streaming Partner<\/h2>\n<ul class=\"sponsors sponsors2col\">\n<li><a href=\"https:\/\/www.salesforce.com\/de\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3332 size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_salesforce.png\" alt=\"\" width=\"400\" height=\"280\" srcset=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_salesforce.png 400w, https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_salesforce-300x210.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/li>\n<\/ul>\n<h2>Platinum Sponsor<\/h2>\n<ul class=\"sponsors\">\n<li><a href=\"https:\/\/www.lacoste.com\/de\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4093\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/lacoste_400.png\" alt=\"\" width=\"400\" height=\"165\"\/><\/a><\/li>\n<\/ul>\n<h2>Supporter<\/h2>\n<ul class=\"sponsors supporters\">\n<li><a href=\"https:\/\/www.textilwirtschaft.de\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4984\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_textilwirtschaft.png\" alt=\"\" width=\"400\" height=\"56\"\/><\/a><\/li>\n<li><a href=\"https:\/\/www.the-spin-off.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4986\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_the_spin_off_logo.png\" alt=\"\" width=\"400\" height=\"71\"\/><\/a><\/li>\n<li><a href=\"https:\/\/www.veuveclicquot.com\/de-de\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3328 size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_veuveclicquot.png\" alt=\"\" width=\"400\" height=\"134\"\/><\/a><\/li>\n<li>&nbsp;<\/li>\n<li><a href=\"https:\/\/www.feinkost-kaefer.de\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3326 size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_kaefer-3.png\" alt=\"\" width=\"400\" height=\"183\"\/><\/a><\/li>\n<li><a href=\"https:\/\/www.cortiina.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4227\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/cortiina_400.png\" alt=\"\" width=\"400\" height=\"71\"\/><\/a><\/li>\n<li><a href=\"\/\/www.dora-showtechnik.de\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3324 size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_dora-3.png\" alt=\"\" width=\"400\" height=\"77\"\/><\/a><\/li>\n<\/ul>\n<h2>Our Startup Friends<\/h2>\n<ul class=\"sponsors supporters startups\">\n<li><a href=\"https:\/\/www.first8kombucha.de\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5009\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_first8.png\" alt=\"\" width=\"400\" height=\"240\" srcset=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_first8.png 400w, https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_first8-300x180.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/li>\n<li><a href=\"https:\/\/www.wasserbox.de\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5011\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_wasser_box.png\" alt=\"\" width=\"400\" height=\"240\"\/><\/a><\/li>\n<\/ul>\n<\/div><div class=\"clearfix\"><\/div>\n<h2>16. und 17. September 2021 auf dem hartmann campus<\/h2>\n<div>\n<p class=\"larger\">Brand Giants und Real Nerd Shit<\/p>\n<\/div>\n<h2>Program Day 1<\/h2>\n<h3>Donnerstag, 16.09.2021<\/h3>\n<ul class=\"program\">\n<li><strong>01 Come Together<\/strong><br \/>18:00 \u2013 19:00 Uhr<br \/><strong>Warm-up &amp; Networking<\/strong><\/li>\n<li><strong>02 Welcome<\/strong><br \/>19:00 Uhr<br \/><strong>Intro &amp; Ausblick<\/strong><br \/>Nick Hartmann \u2013 Managing Partner hartmann consultants<\/li>\n<li><strong>03 Future Talk<\/strong><br \/>19:00 \u2013 19:45 Uhr<br \/><strong>Vom Club of Rome \u00fcber Green Marketing zu einer neuen Realit\u00e4t! Wird Klimaschutz ohne den Konsumenten funktionieren?<\/strong><br \/>Prof. Dr. Manfred Kirchgeorg &#8211; Professor at HHL, Leipzig Graduate School of Management im Talk mit Dr. Marc Schumacher<\/li>\n<li><strong>04 Streitgespr\u00e4ch<\/strong><br \/>19:45 \u2013 20:45 Uhr<br \/><strong>Zukunft der Leitmedien \u2013 Zerst\u00f6rt Social Media die Debattenkultur?<\/strong><br \/>Charlotte Parnack \u2013 Ressortleitung Wirtschaft DIE ZEIT im Gespr\u00e4ch mit Dr. Marc Schumacher<br \/>mit anschlie\u00dfender Plenumsdiskussion<\/li>\n<li><strong>05 Privates O\u2019Zapft is!<\/strong><br \/>Ab 20:45 Uhr<br \/><strong>Wiesn Feeling auf dem hartmanns \u2013 Privates Oktoberfest Get-Together<\/strong><\/li>\n<\/ul>\n<h2>Program Day 2<\/h2>\n<h3>Freitag, 17.09.2021<\/h3>\n<ul class=\"program\">\n<li><strong>01 Keynote &amp; Q&amp;A<\/strong><br \/>9:00 \u2013 9:45 Uhr<br \/><strong>What the Hell is going on? Decoding the World of Gaming &amp; Esports<\/strong><br \/>Robert Zitzmann \u2013 Managing Partner Jung von Matt Sports<br \/>Carl Kuhn \u2013 Head of esports Jung von Matt Sports<\/li>\n<li><strong>02 Keynote &amp; Q&amp;A<\/strong><br \/>9:45 \u2013 10:15 Uhr<br \/><strong>Digital beyond the Obvious<\/strong><br \/>Dr. Annette Hamann<br \/>CIO &amp; Managing Director BSS IT Beiersdorf<\/li>\n<li><strong>03 Future Keynote<\/strong><br \/>10:15 \u2013 10:45 Uhr<br \/><strong>Software Experience = Car Experience \u2013 Wie man mit Konnektivit\u00e4t und Software erfolgreich ist<\/strong><br \/>Karsten Mayer \u2013 Head of Marketing Communications Digitalization Mercedes Benz AG<\/li>\n<li><strong>04 Break<\/strong><br \/>10:45 \u2013 11:30 Uhr<br \/>Coffee Catering by K\u00e4fer<\/li>\n<li><strong>05 Immersive Keynote<\/strong><br \/>11:30 \u2013 12:15 Uhr<br \/><strong>Real Nerd Shit<\/strong><br \/>Mathias Keswani \u2013 CEO &amp; Founder Nerdindustries<br \/>Christoph M\u00e4schig \u2013 Managing Director &amp; Co-Founder Nerdindustries<\/li>\n<li><strong>06 Future Keynote<\/strong><br \/>12:15 \u2013 13:00 Uhr<br \/><strong>Lacoste \u2013 Der Spagat zwischen Heritage und Nachhaltigkeit<\/strong><br \/>Dr. Marcus Meyer \u2013 CEO Central &amp; Northern Europe Lacoste<\/li>\n<li><strong>07 Break<\/strong><br \/>13:00 \u2013 14:30 Uhr<br \/>Lunch Catering by K\u00e4fer<\/li>\n<li><strong>08 Future Keynote<\/strong><br \/>14:30 \u2013 15:00 Uhr<br \/><strong>The Transformative Twenties<\/strong><br \/>Christopher Sanderson \u2013 Co-Founder The Future Laboratory<\/li>\n<li><strong>09 Future Keynote<\/strong><br \/>15:00 \u2013 15:45 Uhr<br \/><strong>Platforms: Boom or Bust for the Highstreet<\/strong><br \/>Dr. Carsten Keller \u2013 VP Direct-to-Consumer Zalando<\/li>\n<li><strong>10 Break<\/strong><br \/>15:45 \u2013 16:15 Uhr<br \/>Coffee Catering by K\u00e4fer<\/li>\n<li><strong>11 Masterclass<\/strong><br \/>16:15 \u2013 16:45 Uhr<br \/><strong>Global Trend Monitoring \u2013 Latest Developments in Retail &amp; Consumer Goods<\/strong><br \/>Matt Marcotte \u2013 Global Head of Retail and Consumer Goods Strategy at Salesforce<\/li>\n<li><strong>12 Closing Day 2<\/strong><br \/>16:45 \u2013 17:00 Uhr<br \/><strong>Wrap Up &amp; Closing<\/strong><br \/>Simone Hartmann \u2013 Managing Partner hartmann consultants<\/li>\n<\/ul>\n<p><div class=\"clearfix\"><\/div><\/p><\/article>\n<div id=\"speaker-carl_kuhn\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Carl Kuhn<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/carl_kuhn_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>Carl Kuhn started out as an intern with JvM and went through all the classical stages of client services, working for a variety of large agency clients. In 2016, he made the switch to Jung von Matt \/ SPORTS to help build the newly minted esports branch, which he now runs with his team as Head of esports. In this role, he advises brands like Vodafone, Pringles, Mercedes-Benz, BMW, Snipes and McDonald\u2019s along with several esports organisations. He also works as a mentor for academic works in the field of esports.<\/p>\n<\/div>\n<div id=\"speaker-carsten_keller\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Dr. Carsten Keller<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/carsten_keller_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>Dr. Carsten Keller ist Vice President Direct-to-Consumer bei Zalando SE, Europas f\u00fchrender Online Plattform f\u00fcr Mode und Lifestyle. Er ist verantwortlich f\u00fcr Zalandos Connected-Retail-Programm, mit dem station\u00e4re H\u00e4ndler*innen sich an die Zalando Plattform anschlie\u00dfen k\u00f6nnen. Carsten kam 2016 zu Zalando, um das Wachstum des Marketplace Businesses zu beschleunigen und ein Portfolio von L\u00f6sungen f\u00fcr Markenpartner aufzubauen (z. B. Bestandsintegration, Datenanalyse, Wholesale Marketplace). Bevor er zu Zalando kam, war er zw\u00f6lf Jahre lang als Unternehmensberater bei McKinsey &amp; Company f\u00fcr Kunden aus der Mode- und Sportswear-Branche t\u00e4tig. Carsten hat einen Master in \u201cBusiness\u201d der Universit\u00e4t M\u00fcnster und ein PhD (summa cum laude) der Universit\u00e4t Bremen.<\/p>\n<\/div>\n<div id=\"speaker-charlotte_parnack\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Charlotte Parnack<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/charlotte_parnack_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>Charlotte Parnack, 1982 in Hamburg geboren, studierte Politikwissenschaft, Jura und Franz\u00f6sisch in Hamburg, M\u00fcnchen, Bordeaux und Paris. Sie volontierte bei der S\u00fcddeutschen Zeitung und arbeitete dort seit 2008 als Politikredakteurin. 2014 wechselte in die Redaktion der ZEIT, wo sie nach unterschiedlichen Stationen, wie z.B. im Meinungsressort \u201eStreit\u201c, heute das Wirtschaftsressort leitet. Charlotte lebt mit ihrem Mann und zwei Kindern in Hamburg.<\/p>\n<\/div>\n<div id=\"speaker-chris_sanderson\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Chris Sanderson<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/chris_sanderson_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company\u2019s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, and across the globe. Clients who have booked one of his inspirational keynotes include Kering, the European Travel Commission, Retail Week, Selfridges, QIC, Marks &amp; Spencer, Chanel, Harrods, Aldo, H&amp;M, General Motors, BBDO, Design Hotels, Cond\u00e9 Nast and Omnicom. In 2012, Chris presented Channel 4\u2019s five-part tv series, Home of the Future. In 2014, he and his team created Fragrance Lab for Selfridges, an exploration into the world of personalisation in scent, which won Retail Week\u2019s Best Pop-up and Overall Winner of the 2014 Retail Week awards. Chris is a SuperBoard member of The British Fashion Council\u2019s Fashion Trust.<\/p>\n<\/div>\n<div id=\"speaker-karsten_mayer\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Karsten Mayer<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/karsten_mayer_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>Born in Stuttgart, Karsten finished his higher education as Master of Business Administration and started his professional career at Mercedes-Benz in 2000. Driven by curiosity as well as boundless creativity and constantly seeking challenges that move brands and products into an industry leading position, Karsten gained professional experiences in several positions within marketing communications at Mercedes-Benz. He was responsible for the Formula One and DTM-Marketing Activities, Brand- and Product-Cooperations, Brand Experience Platforms and finally took over his current role at Mercedes-Benz AG as Head of Marketing Communications Digitization , Mercedes me, where he drives the communication of the digital transformation of the brand. In his leisure time Karsten spends most of the time with his family, he loves food, wine and enjoys doing sports.<\/p>\n<\/div>\n<div id=\"speaker-matt_marcotte\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Matt Marcotte<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/matt_marcotte_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>Matt leads the Global Retail and Consumer Goods Industry Advisor teams. He brings 30 years of experience in consumer retail. Most recently Matt was the Chief Operating Officer at Bergdorf Goodman where he led the transformation of the iconic 120 year old brand to a more digitally enabled customer experience. Prior to that he was the Global EVP of Direct to Consumer at Tory Burch where he built the strategy for exponential growth of physical and digital commerce. Matt led the North America retail organization at Apple scaling the technology company&#8217;s culture and sales during explosive growth. Prior to Apple, Matt held various leadership positions at Gap and spent his last 2 years there leading a reinvention of the brand in every aspect of retail from store design to merchandising strategy, marketing approach to service proposition and infrastructure. Matt approaches the business as a consumer anthropologist and is obsessed with human behavior, relationship and experience.<\/p>\n<\/div>\n<div id=\"speaker-mathias_keswani\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Mathias Keswani<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/mathias_keswani_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>It\u2019s never been Mathias\u2019 intention to work in the advertising business. It actually happened by accident. Studying politics and literature he was a passionate writer. He also ran his own punk rock record label. The chief creative officer of Saatchi &amp; Saatchi read one of his short stories and offered him a job as a copy writer. In 2000 he took the chance and started of as a creative. Since he created some successful campaigns and was passionate about digital he got hired by Jung von Matt in 2004 to join their digital team. This is where he met Christoph M\u00e4schig (computer scientist). Christoph was already an iconic figure in the nerd scene. A passionate hacker and developer who started coding by the age of 8. They both shared a common mindset. The punk rock background and the hacker ethic matched perfectly and their both were driven by the same DIY mentality to create innovations. Soon they got hired by Grabarz &amp; Partner to build up a digital unit for them and later on by Scholz &amp; Friends to do the exact same thing. But the dream they shared was something completely different. They wanted to start their own company which strictly focusses on creating innovation and weird nerd stuff they both loved. So in 2009 they started Nerdindustries. Mathias is today an a-list speaker on conferences and client events all over Germany. With his last program \u201eAppetite for disruption \u2013 if you love your business destroy it yourself\u201c he was booked by Vodafone, Telekom, Volkswagen and many more.<\/p>\n<\/div>\n<div id=\"speaker-marcus_meyer\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Dr. Marcus Meyer<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/marcus_meyer_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>Dr. Marcus Meyer, 1965 in Bremen geboren, studierte Wirtschaftswissenschaften an der Universit\u00e4t seiner Heimatstadt und war anschlie\u00dfend in verschiedenen Rollen als Sales &amp; Product Manager sowie als Commercial Director t\u00e4tig. Nach mehreren Stationen als Gesch\u00e4ftsf\u00fchrer und CEO, unter anderem bei den internationalen Playern Benetton, Geox, Navy Boot und Hugo Boss, ist Dr. Marcus Meyer im Jahr 2019 zum Premiumlabel Lacoste gekommen, wo er heute als CEO f\u00fcr Central &amp; Northern Europe zust\u00e4ndig ist. Seit seinem Start begleitet er die umfassende Transformation des Traditionshauses Lacoste zur franz\u00f6sischen Lifestyle-Brand mit globalem Esprit. Dr. Marcus Meyer lebt in M\u00fcnchen und konnte hier mit der Er\u00f6ffnung des neuen Lacoste Flagshipstore, in der Premiumlocation F\u00fcnf H\u00f6fe, ein starkes, zeitgem\u00e4\u00dfes Statement setzen.<\/p>\n<\/div>\n<div id=\"speaker-prof_kirchgeorg\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Prof. Dr. Manfred Kirchgeorg<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/prof_kirchgeorg_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>Prof. Dr. Manfred Kirchgeorg ist Inhaber des Lehrstuhls f\u00fcr Marketingmanagement und Nachhaltigkeit an der HHL Leipzig Graduate School of Management. Er promovierte und habilitierte zum Themenkomplex marktorientiertes Umweltmanagement und Kreislaufwirtschafft an der Westf\u00e4lischen Wilhelms-Universit\u00e4t in M\u00fcnster. Die an seinem Lehrstuhl in \u00fcber mehr als zwei Jahrzehnten aufgebauten Forschungskompetenzen im Bereich des Sustainability Marketing und Holistic Branding werden mit Forschungsfragen des E-Commerce und der Optimierung von crossmedialen Kommunikationsformen verkn\u00fcpft. Prof. Kirchgeorg nahm vielf\u00e4ltige Lehrauftr\u00e4ge an Universit\u00e4ten im In- und Ausland wahr und ist dar\u00fcber hinaus Mitglied in zahlreichen betriebswirtschaftlichen Verb\u00e4nden. Er steht dem Curriculum Council des von Prof. Michael Porter an der Harvard Business School gegr\u00fcndeten globalen Netzwerkes Microeconomics of Competitiveness vor. Er ist u.a. Mitglied des Aufsichtsrats der Unilever Deutschland Holding GmbH und gesch\u00e4ftsf\u00fchrendes Vorstandsmitglied der Wissenschaftlichen Gesellschaft f\u00fcr marktorientierte Unternehmensf\u00fchrung e. V. Manfred Kirchgeorg ist Mitgr\u00fcnder der Transferplattform \u201emission2impact\u201c sowie Mentor f\u00fcr Startups und Mitglied in diversen Expertengruppen. Er nimmt Gutachtert\u00e4tigkeiten wahr und ist Autor sowie Herausgeber vielf\u00e4ltiger Fachpublikationen.<\/p>\n<\/div>\n<div id=\"speaker-robert_zitzmann\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Robert Zitzmann<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/robert_zitzmann_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>Robert (37) is an award-winning international sports marketeer working with and for advertisers, publishers, OTT\u2019s, FA\u2019s, clubs and athletes in his first 10 years as professional in the industry. His expertise originates in brand marketing, sponsorship, digital publishing and international relations. Beyond his role as Managing Partner at Jung von Matt SPORTS, Robert serves as honorary board member for Sheffield FC &#8211; The World&#8217;s First and Oldest Football Club.<\/p>\n<\/div>\n<div id=\"speaker-marc_schumacher\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Dr. Marc Schumacher<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/marc_schumacher_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>Dr. Marc Schumacher ist erfolgreicher und international agierender Unternehmer. Als Marketing- und Retail-Experte erschafft er zukunftsweisende Kommunikationskonzepte f\u00fcr namhafte Lifestyle-Marken aus allen Branchen (wie z. B. Nespresso, Mercedes-Benz, Adidas, Chanel, Mo\u00ebt Hennessy u. v. m.). Im Alter von 34 Jahren wurde er bereits Chief Retail Officer und Vorstandsmitglied bei einem S-DAX-Konzern. Durch sein internationales Netzwerk und vielen Gesch\u00e4ftsreisen, verschafft er sich wesentliche Branchen Insights und versteht es, Trends fr\u00fchzeitig zu entdecken. Als Keynote Speaker wird Marc auf viele internationale B\u00fchnen, wie dem World Retail Congress in Dubai oder dem GDI Retail Summit in Z\u00fcrich eingeladen und \u00fcberzeugt dabei mit seiner provokanten aber ehrlichen Rhetorik. Als Gastdozent f\u00fcr Marketing Management an der HHL Graduate School of Management in Leipzig unterrichtet er dort, wo er promovierte. Seine Karriere begann er bei Hugo Boss und Breuninger.<\/p>\n<\/div>\n<div id=\"speaker-christoph_maeschig\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Christoph M\u00e4schig<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/christoph_maeschig_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>Christoph M\u00e4schig, Jahrgang &#8217;79, lebt mit seiner Familie in Hamburg. Er ist studierter Informatiker und Designer mit den Schwerpunkten Echtzeit-Computergrafik, k\u00fcnstliche Intelligenz sowie multimodale Interaktions-Schnittstellen. Nach einigen Jahren in der Forschung im Bereich wissensbasierter Systeme machte Christoph einen Abstecher in die Werbebranche, wo er auch seinen heutigen Gesch\u00e4ftspartner Mathias kennen lernte und mit diesem zusammen schlie\u00dflich die Nerdindustries GmbH gr\u00fcndete. Hier erfindet er mit dem interdisziplin\u00e4ren Team zusammen technisch neuartige Produkte und Hacks &#8211; das reicht von autonomen Maschinen \u00fcber Radar-Sensoren bis hin zu gro\u00dfen Videoinstallationen f\u00fcr Marken wie Adidas, Porsche und Sennheiser. Auch in seiner Freizeit t\u00fcftelt Christoph gerne herum und erfindet kleine Lernroboter f\u00fcr seine Tochter, hackt technische Ger\u00e4te oder w\u00fchlt sich stundenlang durch wissenschaftliche Papers.<\/p>\n<\/div>\n<div id=\"speaker-annette_hamann\" style=\"display: none;\"><i><\/i>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Dr. Annette Hamann<\/h2>\n<figure><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/annette_hamann_bw_300.jpg\" height=\"300\"\/><\/figure>\n<p>Since May 2020 Annette Hamann has been CIO at Beiersdorf and Managing Director of the IT at Beiersdorf Shared Services. In addition to modernizing the IT function, she particularly puts focus on the digital transformation of the Group.\nAnnette has many years of international IT experience and worked in various regional and global IT positions at Procter &amp; Gamble before joining Henkel in 2015 where she used to be responsible for <em>Corporate Consulting and Enterprise Architecture.<\/em><\/p>\n<\/div>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Carl Kuhn Carl Kuhn started out as an intern with JvM and went through all the classical stages of client services, working for a variety of large agency clients. In 2016, he made the switch to Jung von Matt \/ SPORTS to help build the newly minted esports branch, which he now runs &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SHIFT Summer 2021&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4844","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SHIFT Summer 2021 - Hartmann Consultants<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SHIFT Summer 2021 - Hartmann Consultants\" \/>\n<meta property=\"og:description\" content=\"&nbsp; &nbsp; Carl Kuhn Carl Kuhn started out as an intern with JvM and went through all the classical stages of client services, working for a variety of large agency clients. In 2016, he made the switch to Jung von Matt \/ SPORTS to help build the newly minted esports branch, which he now runs &hellip; Continue reading &quot;SHIFT Summer 2021&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Hartmann Consultants\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T11:43:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/ash-edmonds-0aWZdK8nK2I-unsplash.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/\",\"url\":\"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/\",\"name\":\"SHIFT Summer 2021 - Hartmann Consultants\",\"isPartOf\":{\"@id\":\"https:\/\/www.hartmann-consultants.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/ash-edmonds-0aWZdK8nK2I-unsplash.jpg\",\"datePublished\":\"2021-07-27T06:43:56+00:00\",\"dateModified\":\"2024-02-28T11:43:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/#primaryimage\",\"url\":\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/ash-edmonds-0aWZdK8nK2I-unsplash.jpg\",\"contentUrl\":\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/ash-edmonds-0aWZdK8nK2I-unsplash.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.hartmann-consultants.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SHIFT Summer 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hartmann-consultants.com\/#website\",\"url\":\"https:\/\/www.hartmann-consultants.com\/\",\"name\":\"Hartmann Consultants\",\"description\":\"Executive Search\",\"publisher\":{\"@id\":\"https:\/\/www.hartmann-consultants.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hartmann-consultants.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hartmann-consultants.com\/#organization\",\"name\":\"Hartmann Consultants\",\"url\":\"https:\/\/www.hartmann-consultants.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hartmann-consultants.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_hartmann_rot.svg\",\"contentUrl\":\"https:\/\/www.hartmann-consultants.com\/wp-content\/uploads\/logo_hartmann_rot.svg\",\"caption\":\"Hartmann Consultants\"},\"image\":{\"@id\":\"https:\/\/www.hartmann-consultants.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SHIFT Summer 2021 - Hartmann Consultants","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hartmann-consultants.com\/en\/shift-summer-2021\/","og_locale":"en_US","og_type":"article","og_title":"SHIFT Summer 2021 - Hartmann Consultants","og_description":"&nbsp; &nbsp; Carl Kuhn Carl Kuhn started out as an intern with JvM and went through all the classical stages of client services, working for a variety of large agency clients. 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