Digitalization & Disruption

Blockchain, Metaverse and NFTs – how do they fit into our clients’ business strategy? hartmann deals with this question in depth and brings the know-how of specialists such as Salesforce and Highsnobiety to our clients. Our experts agree: Web3, with all its technologies, will become an identification generator without limit. This applies to the individual user as well as to companies present there. What does this fact imply for employer brands in order to win over the best talents of the real and digital job market?

Also, to be able to name brand new job profiles and their requirements in addition to long known digital roles that have been successfully filled numerous times in recent years, such as Head of E-Commerce and Head of Online Marketing, and to be able to inspire these often non-stereotypical careers? By no means should we be talking about an abstract parallel world here, but rather conquering this expanded corporate action space from an HR perspective with a lot of creative power. Won’t it become mandatory for any future-proof HR strategy to shine with a hip Web3 presence on the one hand and at the same time to understand the interaction of NFTs and Web3 as well as relevant technologies such as virtual reality and augmented reality as soundly and quickly as possible?