Welcome, Next Normal!

Executive & Board Search driven by future insight

hartmann consultants is committed to providing lasting and impactful executive and board search consultancy services that fulfill clients’ needs of today and tomorrow.

We have provided tailored recruitment services since 2008, built on the backbone of mutual transparency and trustful relationships to our clients and candidates. Supporting them with innovative assistance through their digital transformation is one of our overarching goal.

We focus on the international fashion and lifestyle industry and cater to the growing interest in the holistic consumer goods market.

Connecting Competence 1

Our clients and candidates are future-competent, proactive shapers of the new world of work and they are the focus of our activities. We support their exchanges of experience and knowledge, and contribute our own understanding and vision of the future in the process––a cross-disciplinary vision built on our consulting services for companies with analog, digital, and hybrid business models.

Connecting Competence 2

As passionate entrepreneurs, our goals are to achieve success for our Executive & Board Search commissions and to participate proactively in shaping the transformation that is sweeping the world of work. We provide consultancy services for the international fashion and lifestyle industry, while growing our engagement in the consumer goods market as a whole.

Insights on the Phenomenon TikTok

David Roland
Head of Brand Partnerships TikTok DACH & NL
im Gespräch mit Sven Schäferkord

“Eighteen months ago, when a trend emerged in the USA the rule of thumb was: you have two weeks to prepare before it descends. That timeframe has now shrunk to just one day.”

“Live sales and e-commerce will naturally continue to be a huge topic for us.”

“‘Glossy’ or ‘perfect’ fall flat on TikTok. Bloopers and fails are more effective. Some behind-the-scenes posts get more views than the actual feature.”

“I keep up to date with most of it from my two sons.”


Global Tech Briefing: Inside China & Web3

Nino Bergfeld
Director Retail Advisory & Co-Founder Web3 Studio Salesforce
im Talk mit Lauren Hallanan

“Hardly a day goes by without an announcement that yet another brand is entering Metaverse. The market potential behind it is incredible.”

“But I see Metaverse simply as part of a bigger trend: Web3.”

“In Web2 the only thing I was able to own was a domain. But now I can own a JPEG and people start asking: How come a picture of a monkey suddenly has a price tag of 3000 euros? People don’t understand what’s going on any more. Ownership is the key issue. Web3 is more anarchic, less centralized, fairer for everyone.”

“These technologies enable us to build a different kind of relationship between brand and customer. There’s a realistic chance to do that in Web3 because it’s possible to get people involved.”


Global Tech Briefing: Inside China & Web3

Lauren Hallanan
Director of Marketing, Strategic Partnerships, China Expert Salesforce

“I‘ve seen some brands, when they truly take the best practices from livestreaming in China, they have done extremely well with livestreaming in the West.”

“In China, every platform has livestreaming commerce capabilities. My colleague was telling me the other day that her mother is buying fruit and vegetable from Douyion, the Chinese version of TikTok. That‘s just how common livestreaming has become in China.”

“In Chinese marketplaces, you can create your own Avatar, you can dress it and use accessories from real brands. You can click through the e-commerce page and purchase those items. The app allows you to interact with your friends and take virtual pictures together.”

“The smartphone is used as a key to unlock offline experiences. For example, you can‘t open a fitting room. You can‘t purchase anything from the in-store cafe without your cellphone.”

Die Logik ist mit ihrem Latein am Ende. Und jetzt?

Frank Dopheide
Founder human unlimited, Autor & Former MD Handelsblatt Media Group

“Every problem we’ve addressed in the past 50 years has only ever used our left brain. Our right brain––responsible for the inexplicable, for empathy, for impulsiveness, for emotion, for creativity––remains unused. it’s like using a satnav that only follows one route; everybody else is naturally clogging up the same road.”

“How do I make money, how do I get ahead in my career if my employees turn their backs on me, my customers aren’t loyal, and my social goodwill has melted away? The critical new finding is that the foremost variable in every recipe for success is––people.”

“You need to be able to reach out to people, to move them. You need to communicate belief in what is best about the brand, the company, the daily activities. No amount of banners will help. Storytelling is what you need. After all, that’s how we’ve grown up over the past few hundred millennia.”

“Our entire mindset now revolves around optimization. As a result, a few people have made a lot of money, but the vast majority have failed to see any purpose in their daily work, and neither customers nor company partners have benefited.”

(Don’t) believe the Hype – Das SHIFT Briefing by TRENDBÜRO

Dr. Marc Schumacher
Co-CEO Avantgarde Group

“We are seeing unprecedented levels of distrust rising in society and among consumers, with institutions, brands, companies, and politicians as their targets. It’s a huge challenge.”

“An average of 38 percent of Generation Z switch to a different streaming provider once a month. Even in Generation X, 16 percent are regular switchers. This clearly shows that the “loyalty” of the future will involve a completely different kind of challenge from our recent predictions.”

“A scientist told me that agriculture will have ceased to exist in 30 years; everything will come straight out of a petri dish. The world won’t be saved by schemes, by doing without, by bans or prohibitions: it will be saved by engineers.”

eCommerce 2.0 – Alles auf Marktplätze! Oder was?

Christian Driehaus
Co-Founder & Geschäftsführer gominga eServices

“With Amazon, I can beat everything. I can use it for global distribution. But Amazon may not be the top priority for my industry. Other marketplaces may be more relevant in the fashion industry, for example. And European markets are extremely diverse. So the marketplace I choose is a highly strategic decision.”

“Even if a company hasn’t had a marketplace presence before, we always point out that their product probably has––because that’s where sub-distributors sell your products. It’s about more than sales; it’s also about branding.”

“The major marketplaces often leave brands out in the cold. That neglect was the driver for this ecosystem, using software suppliers like us. There are ways to get hold of the necessary data, and no data will mean no success in the years to come.”

eCommerce 2.0 – Alles auf Marktplätze! Oder was?

Terry von Bibra
Advisory Board Member Lengow

“Electronic marketplaces offer infinite possibilities––but that’s also part of the problem. No single company can explore all those options. It’s an enormous challenge, and companies need help to tackle it.”

“I had always thought it wasn’t a good thing for a brand to aim for a foothold in every marketplace. But I learned my lesson. Many customers want to buy internationally, while others seek out only local products. To reach all those customers, I have to work across multiple channels–– even within a single ecosystem. That means yet more complexity. And it’s going to grow and grow.”