Loungewear label Juvia stands for products that are so much more than mere finishing touches for cozy evenings on the couch. Since Judith Dommermuth finally

Retailers in the world of analog business are battling problems on all sides. Why should retailers in the metaverse have it any better? Nino Bergfeld

When three retailers on the same panel can point to the success of their city-center stores, even the blackest pessimist has to sit up and

Futuristic technologies have advanced a long way from their past as the stuff of dystopian fantasy. If cutting-edge developments can help to eliminate global hunger,

Overcome legacy, handle disruption. It was the fourth time that this slogan had announced our SHIFT conference––yet it seemed to have become more current than

TikTok has long since overtaken the mother of all social media platforms in terms of downloads. “We aim to provide a creative home for everyone,”

A question that increasing numbers of customers––and companies––are asking themselves. Oliver Bogatu, General Manager DACH at SHIFT sponsor Lengow, talked to two acknowledged eCommerce experts

It all sounds so far away. SHIFT sponsor salesforce pulled all these tech phenomena together in a mixed-theme panel session which concluded that the Internet

Creative futurist Jürgen Alker advises exploring the phenomenon of Web3 before making the decision whether to engage with it. At SHIFT, he talked about one

Digital marketplace vs bricks-and-mortar retailer – why so black and white? Zalando VP Carsten Keller’s session addressing the concept of connected retail proved how worthwhile

We are living through an era in which everything must be possible, everything must be imaginable; this confronts decision-makers with the need for supreme flexibility.

Global fashion player Lacoste is currently in the eye of a transformation process––which even extends to its legendary polo shirt. How can a traditional brand

Digitalization. Sustainability. Shifts in customer behavior. Not to mention all the planning difficulties accompanying the post-Covid era. Far-reaching changes are clearly on the way for

If the people holding corporate responsibility in their hands stop developing and learning, the companies they manage will find themselves in enormous difficulty, warns Stephan

Tobacco company Philip Morris is undergoing the most radical change in its entire history. It has relinquished its foremost brand and is even broadcasting a

The two-day SHIFT Conference brought decision-makers and opinion-shapers together to exchange ideas on the topic of transformation––an issue for global companies and influential individuals alike.

We interviewed Can Saat – Business Development at Right To Play Germany – about his work for the international children’s aid organization. A past work

Michael O. Schmutzer  was establishing Design Offices before the word “coworking” had even been invented. The Franconian visionary talks about how he developed his idea

Isabel May is Chief Customer Experience Officer and Managing Director at luxury fashion platform mytheresa.com. A hugely successful venture––because the site has far more on

“Overcome Legacy. Handle Disruption” was the headline of the kick-off event at SHIFT, an innovative conference format held on Thursday and Friday, September 17 and